ASHLEY GRILLO

Lobster Tail Seafoods
Social Media Marketing │Email Marketing
Work completed during employment at Pearl Marketing
Lobster, scallops, and shrimp galore, served straight to you from the North Shore! Lobster Tail Seafoods, a local seafood restaurant and fish market situated in North Andover, MA, sought assistance in boosting their social media presence. Their goal was to entice customers to visit the establishment and savor their beloved seaside dishes.
Furthermore, I redesigned their monthly newsletter to showcase the restaurant's most adored dishes and offerings from the fish market.
Content Creation
This or That
I created a series of this or that posts where I presented customers with two delectable dishes and asked them to vote for their favorite. The posts resulted in a 50% increase in engagement and generated organic buzz around Lobster Tail's signature dishes.
Catch of the Day
The "Catch of the Day" posts sparked curiosity, leading to increased foot traffic to both Lobster Tail's website and to their North Andover location. The restaurant has such a vast array of dishes to choose from, so I thought it would be a great opportunity to highlight one of Lobster Tail's signature dishes, and keep their customers craving for more!
Menus
I created posts showcasing each menu from Lobster Tail's website. From grilled shrimp and salmon filet to fried clam strips and calamari, I aimed to showcase a menu for every palette. The posts resulted in a surge of dine-in and take our orders.

Monthly Newsletter Sample

